PINKO
Owner of the brands Pinko and Toy G, Cris Conf is a solid and successful Italian fashion company founded in the early 1980s by Pietro Negra and Cristina Rubini. Thanks to the high caliber and standing which form the mainstays of the Pinko product, the label has won a fine audience in major multibrand stores in Italy and worldwide. It is a strategic positioning where by presenting collections high in quality, fashion content and value the brand becomes a viable alternative to the big-name designers.
The Pinko line of ready-to-wear features a wide range of items which meet market needs throughout the year also by offering intermediate collections and reassortments. In addition, new entries and product substitutions help to keep customer interest continually piqued, so ensuring maximum performance of the retail location from precollection all the way to markdown seasons.
To fulfill this project vision, Pinko makes the most of a highly structured team of designers – the true strongpoint of the company. In particular, every collection represents the efforts of autonomous groups who work under strict coordination and supervision so that the end result is perfectly smooth and harmonious from design, product and visual viewpoints.
Over the years Pinko communication has stood out for the contribution of high-profile personalities – Naomi Campbell, Eva Herzigova, Elle Mc Pherson, Mariah Carey, Erin Wasson, Steven Klein, Terry Richardson – and subsequent major advertising investments in leading Italian and foreign newspapers and fashion magazines. Today the same policy proceeds with photographer/artist Maciek Kobielski and fashion model Carmen Kass.
It’s exactly Naomi Campbell, chosen again as testimonial for the new SS 2012 advertising campaign, to come back on the international scene, photographed by the young and original Daniel&Iango.
At the retail level, a few years ago Pinko began opening upscale own-brand stores under a distinctive form of direct management. With equal satisfaction and success, Pinko also offers to select distributors a unique retail management model in exchange for larger and larger orders.
In 2011 the company launched the Pinko UNIQUENESS line designed by Alessandra Facchinetti. Reflecting a new and different approach to contemporary fashion needs, it’s a non-seasonal e-commerce collection for immediate purchase online.
www.pinko.com
