Tied to aesthetic innovation and the invention of techniques that have changed the very identity of knitwear forever, Missoni is one of the world’s best-known and most popular fashion and design names, and the winner of countless awards. The Missoni style reflects the successful venture of a husband-and-wife team: after they married in 1953, Tai and Rosita decided to start a knitwear business that went on to become an icon of Italian fashion in the mid-Sixties. Missoni introduced and successfully established an unmistakable way of dressing and living: from the boldly colourful “put together” concept of zigzags, stripes, waves and flame stitches to patchworks of geometric and floral jacquards. In 1969 Diana Vreeland, the famous fashion editor of American Vogue, defined their techniques as “ingenious”. Her comment: “Who said there are only colours, there are shades too!” Describing their clothing in an article published in a daily newspaper in 1979, the Italian journalist Maria Pezzi defined these fashions as “museum pieces that can nevertheless be worn”. And the Missoni story has since been marked by a plethora of public acknowledgements. The couple became a family and their three children, Vittorio, Luca and Angela, born between 1954 and 1958, grew up in close contact with their parents’ work. Increasingly involved in the business on various levels, in turn they stepped into highly responsible positions to become the co-creators of a concept that – blending craftsmanship with high technology and aesthetic invention with the development of form – continues to enchant and thrill people everywhere. Today Missoni is one of the most widely respected ambassadors of Italian fashion and design around the world. After launching its colourful aesthetic vision, the company continues to influence contemporary lifestyles, thanks also to the success of the Missoni Home line, culminating with the recent inauguration of the first Hotel Missoni in Edinburgh and in Kuwait. www.missoni.com
QUINCY JONES AND RACHEL ZOE PRESENTED AWARDS AT CEREMONY ON WORLD-RENOWNED STREET BEVERLY HILLS, CA - The Rodeo Drive Committee and the City of Beverly Hills honored acclaimed Italian fashion house, Missoni, and international supermodel, actress and entrepreneur Iman with the Rodeo Drive Walk of Style® Award at an awards ceremony on Sunday, October 23, 2011 at 7pm on Rodeo Drive. Quincy Jones presented the award to the Missoni family while Rachel Zoe presented the award to Iman. The evening also featured a special silent auction benefiting Save the Children in their efforts to respond to the needs of children and their families affected by the East Africa Food Crisis brought on by the worst drought in six decades. The on-going award, inaugurated in 2003, honors style legends for their contributions to the worlds of fashion and entertainment. Both recipients received plaques on Rodeo Drive, featuring their signature and quote, which will be embedded permanently in the sidewalk of the celebrated street. The Missoni plaque includes the quote, “Life is more with colors.” Iman’s quote reads, “Fashion and Cinema are global trends… from Hong Kong to Hollywood.” In attendance to accept the award were Iman, Angela Missoni, Rosita Missoni, Ottavio Missoni, Vittorio Missoni, Luca Missoni, Margherita Maccapani Missoni, Ottavio Jr. Missoni, and Jennifer Missoni. Sofia Vergara, Mena Suvari, Alessandra Ambrosio, Michelle Alves, Alexis Bledel, Elisabetta Canalis, Gabrielle Union, Terri Seymour, Alicia Witt, Samaire Armstrong and Nicky Hilton were all dressed in Missoni for the evening’s festivities. Other members from the fashion, art and entertainment industries were in attendance and included: Rachel Zoe, Quincy Jones, Jessica Lowndes, Kevin McKidd, Peggy Moffit, and past Rodeo Drive Walk of Style® recipients, James Galanos and James Acheson, along with many others. Beverly Hills Mayor Barry Brucker and Rodeo Drive Walk of Style® committee members Wanda McDaniel and Peri Ellen Berne were also included in the evening’s event.