Photographer – Morgan O’Donovan
The colorful prints of the « Mary Katrantzou for Longchamp » collection were honoured on Tuesday 24th January, 2012 evening at colette. The designer Mary Katrantzou and Sophie Delafontaine, Artistic Director of the Longchamp House, invited for a cocktail party the French and International press, as well as many fashion VIPs.
Among the prestigious guests, were Emmanuelle Alt, Lydia Bacrie, Glenda Bailey, Marie-Noëlle Demay, Babeth Djian, Edward Enninful, Caroline de Fayet, Ariela Goggi, Mark Holgate, Tiziana Humler, Terry Jones, Kappauf, Suzy Menkes, Sarah Mower, Joann Pailey, Colombe Pringle, Anne-Florence Schmitt, Lynn Yaeger… but also Anna Orsini and Barbara Grispini from British Fashion Council, Cameron Silver from Decades, photographer Nigel Scott or Sandra Bauknecht from Sandra’s closet.
For this occasion, the facade of the famous colette concept store was spectacularly covered with one of the exclusive prints from the “Mary Katrantzou for Longchamp” collection. A unique « Mary Katrantzou for Longchamp » Le Pliage bag, 1 meter high and 2,5 meter large, was exposed in the interior courtyard at colette while the bottles of champagne served were all printed with the colours of Mary’s inspirational theme “When East meets West” for this new collection.
DJ Onra with its « Chinoiseries » animated the party in a glamorous and chic atmosphere.
Longchamp was founded in Paris in 1948 by Jean Cassegrain. The company is still owned and run by the Cassegrain family. Diversified into luggage, handbags and accessories, Longchamp has asserted its fashion credentials with high-profile advertising campaigns, the creation of internationally desirable It-bags and the launch of complete shoes and ready-to-wear collections.
Combining craftsmanship and innovation, Longchamp owns more than 236 exclusive boutiques worldwide and is available in more than 1 800 multi-brand stores in 100 countries.