RMO Comms

Founded in Toronto, Canada in 1985 and acquired as a subsidiary of Ralph Lauren Corporation in 1999, Club Monaco is an international lifestyle brand that offers customers key seasonal and must-have pieces that together form the foundation of a modern wardrobe. Headquartered in New York City in the heart of the West Chelsea Gallery District, Club Monaco appeals to the international fashion consumer, operating over 115 points of distribution worldwide with flagships in the United States, Canada, Hong Kong, Seoul, Beijing, and Shanghai. The brand’s imagery has its roots in iconic black and white photography, with a history of working with world-renowned photographers such as Patrick Demarchelier, Peter Lindbergh, Bert Stern, Mario Testino, Walter Chin, Richard Avedon, and Ryan McGinley. While photography remains an integral component of the brand, the imagery, in-store experience, and collections have evolved beyond black and white, and now embrace subtle colors, neutral hues, textures, and patterns, bringing new depth to both the collection and the brand. The brand has evolved to one with a distinctly urban casual point of view, best defined as a play of opposites: mixing vintage with new, hard with soft, and eclectic with minimal. As a lifestyle destination for today’s cultural influencer, Club Monaco offers affordable luxuries with a modern sensibility, mixing fashion must-haves with timeless classics. The success of Club Monaco is built on the efficient transition of new monthly fashion statements and a merchandise and color philosophy that allows one delivery to build upon the next, increasing multiple wardrobe opportunities throughout the season. www.clubmonaco.com